In current times, digital marketing has become the fastest-growing career option. It is a vast field and it might get overwhelming in the beginning but it has many career opportunities when it is compared to other fields. You need to have the right information regarding which option to choose in the field of digital marketing. And it’s alright to be confused about which career option you should opt for. So here is all the basic information that you need to know about this field and it will help you choose the right path for your career.   
Scope of Digital Marketing
Digital marketing was the best way to market a product or service of a company to reach its target audience digitally. The marketers can choose their audience and can showcase their ads only to those who have expressed their interest in their product or services. Covid – 19 is the reason for the fast growth of this industry.  
Most companies want a digital marketer to expand their reach and sales. It is also a quite tough job to make an online presence of your business to reach the target customers for your product or service. And so, all the businesses prefer to have a digital marketer for their company.  
Growth of Digital Marketing as a career
There is a growth of around 150% in the digital marketing sector from 2017 to 2021. As all businesses need a good digital marketing team and so they spend a good amount of money to pay them. The digital marketing strategies for every business need to be made different to reach their target audience digitally. So, if you choose digital marketing as your career option then it’s a field where you can grow at a fast pace.
This is the best time for you to start your career in this field as it will get very competitive in the future due to all the businesses going online since the pandemic happened.
Digital Marketing Skills required
When you decide to build your career in this field there are many skills that you need to have to be a successful digital marketer. First and foremost, it is very important to rank your business on Google through SEO-friendly content. As people trust google more than any other search engine. Whenever we have any questions, we open our google search tab before anything. 
And so, ranking your site in Google is the best way to reach the organic audience that you want.  IT will also help you get a higher conversion rate.
These are the top skills that you need to have to be successful in this career. 
   Google AdWords
   Data analytics
   Search engine marketing
   Social media marketing
   Graphic designing

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